About Us
Daring. Independence. Rebellious. Tenacious.
Founded by Detroit native Chris Morris, our brand was built on the belief that individuality is power. We design for the bold, the fearless, and those who aren't afraid to make a statement. With roots in rebellion and a passion for standing out, our collections blend raw streetwear energy with elevated style—perfect for anyone who plays by their own rules.
Every piece we create reflects our core philosophy:
Play By Your Own Rules.
Play By Your Own Rules.
