About Us

Our t-shirts scream Independence.. Bold.. Daring.. Aggressive..

Our innovative designs appeal to those who strive to be different. Individuals who wear Dirt Label insignia embody a vision of life with no boundaries. The ability to manipulate life how you see fit. Established in 2006 by native Detroiter Chris Morris, Dirt Label showcases your certainty of character, that confidence that sets you apart. Success will be defined by our ability to carve paths that differentiate us from our competitors. To be Daring is to be Intelligent… To be Different is to be unique… To be Cocky is to be Confident, that’s Dirt Label.